He'sworking-class He'ssuper cerebral
He'sa Quebec nationalist He's Canada's
most powerful stock picker
By
Konrad Yakabuski
Report
on Business magazine
April 2000
At 2 o'clock on a midwinter weekday afternoon,
the air at the YMCA on Montreal's Park Avenue has a
sepulchral feel to it. A few bored patrons climb aimlessly
to nowhere on the StairMaster, their faces as wan as
the February day. There is no music to lift the mood.
The mechanical drone of a few exercise machines, the
occasional clank of a dumbbell and, now and then, a
stiletto cough slice through the silence. It is as
unlikely a place as any to find Canada's most powerful
stock picker. But here is Michel Nadeau, pedalling
purposefully on a Lifecycle, his head buried in, of
all things, a pop-ular women's magazine. For a brief
while, anyway, Nadeau is taking refuge from all the
self-interested sycophants, solicitous CEOs and other
tedious business types who curry his favour. The cellphone
and vibrating beeper-for use in market emergencies-are
the only visible vestiges of the money manager's usual
accoutrement.
Nadeau religiously works out seven days a week, sometimes
twice a day, at the Park Avenue Y. The benefits go
beyond the obvious leanness of his 6-foot-1-inch frame.
He comes here, to the multiethnic, working-class Mile
End neighbourhood, he confides, to blend in with ordinary
folk and flee the financial types who flex their muscles
at the high-priced downtown clubs. "This clears
the mind," he says of his half-hour on the Lifecycle. "It
is often in these moments that my instinct surfaces.
And I believe a lot in instinct."
Nadeau's instinct is legendary at the colossal Caisse
de dépôt et placement du Québec,
where he oversees Canada's biggest stock and bond portfolio
as senior vice-president of core portfolios and assistant
general manager. His instinct is the first quality
that caisse chairman Jean-Claude Scraire mentions when
asked why he chose Nadeau as his second-in-command.
And it is the quality Nadeau has most put to use in
devising the tactics that have made the provincial
pension fund manager variously feared and admired across
corporate Canada and, increasingly, around the world.
With a team of about 80 portfolio managers under him,
the slight, severe-looking 53-year-old former journalist
often decides to whom the caisse giveth-and from whom
it taketh-the $100 billion in public-sector pension
and insurance money the Quebec government has entrusted
it to invest. Little wonder CEOs will do just about
anything to get Nadeau on their side; their deals,
and sometimes careers, can depend on his support. Just
ask Onex chairman Gerry Schwartz, who applied himself
assiduously last year to win Nadeau's nod for his bold
proposal to buy and merge Montreal-based Air Canada
with Canadian Airlines. Or Air Canada CEO Robert Milton,
who just as concertedly courted Nadeau on his way to
becoming the ultimate victor in the airline tussle.
Rare is the deal in Quebec that does not bear Nadeau's
imprint.
When suitors meet him, their attention inevitably
hones in first on his stern, dark gaze, harsh features
and unfash-ionable-in business circles-jet-black beard.
The hearing aids perched behind each ear are inconspicuous
against his weathered, olive-tinged skin. His are rich,
interesting looks, but they provide merely an avant-goût
of what is housed within. Nadeau's eclecticism and
eccentricities have disarmed many an interlocutor on
the business cocktail cir-cuit. He is as comfortable
expounding on the French existentialists as he is discussing "queer" politics,
Quebec rap group Dubmatique or jazz diva Diana Krall,
an artist over whom he gushes like a schoolboy with
a crush. He is also a doting father, whose devotion
to his two teenage children makes other working dads
cringe with guilt. Not only did Nadeau take daughter
Maëlle to New York for her birthday in both 1998
and 1999, he also had her bring along six friends and
played chaperone to the whole gaggle of screeching
teenyboppers. Says Nadeau's younger brother, Jacques: "He
is certainly not severe with his kids. I mean, it's
shocking sometimes."
Those who sit opposite him at the negotiating table
rarely encounter this side of Nadeau. They are more
like-ly to come face to face with a no-nonsense, almost
humourless perfectionist with extraordinary self-disci-pline
and a singular, almost obsessive focus on return.
"Michel has the great advantage of knowing what
he wants. And he lets you know that right off. He's
very straight," says Schwartz. Milton, Schwartz's
archrival in the battle for Canada's skies, adds: "My
take on Michel and his people was that these were the
kind of guys I would want managing my money. There
was no doubt they were seeking a return." Those
who've seen Nadeau in action are awed by his intensity
and power of concentration. Others set their watches
by him; Nadeau sets his own five minutes fast. "He's
like a Jesuit priest; he's got this incredible dedication
and self-discipline," says Toronto pension consultant
Keith Ambachtsheer. Adds Stephen Myers, head of the
South Dakota Investment Council: "When you speak
to Michel, you have to listen very carefully because
he speaks softly and humbly. He's not boastful."
Indeed, Nadeau would very much like to remain the
faceless bureaucrat. He rarely grants interviews. "I've
never sought to promote my public persona. I don't
see how it could be interesting," he says in his
modest eighth-floor office on Montreal's McGill College
Avenue. But anonymity is an option Nadeau gave up long
ago. To be sure, Scraire remains the public face of
the caisse. Yet it is rare to find anyone worth a Bay
Street address who does not know of Nadeau or, more
importantly, his influence. Nadeau directly oversees
the caisse '5 mammoth, publicly traded stock and bond
portfolios, which were worth about $70 billion at the
end of 1999. He sets the caisse '5 asset mix, manages
its risk-hedging activities and use of derivatives,
and directs its research staff. This in addition to
taking on "strategic mandates," a euphemism
for dealmaking, such as leading the negotiations for
the caisse in the airline con-test or brokering Rogers
Communications' offer to purchase Vidéotron.
The only aspects of the caisse's business that do not
fall within his purview are its real estate and its
venture capital activities.
Many see Nadeau as the front-runner for the top job
when Scraire's 10-year appointment is up in 2005. Scraire
himself, one suspects, would like that. "The fact
that Mr. Nadeau has been my deputy at the caisse for
the past five years is a testimony to the confidence
I have in him," he offers. For his part, Nadeau
would rather carry on at a senior bureaucrat's salary-$215,000
a year-than accept one of the many more lucrative offers
he's had from the private sector. "That's the
Jesuit priest side of him," Ambachtsheer marvels. "He's
into public service."
Nadeau has earned the admiration of his peers through-out
North America-who have made him the only non-American
member of the National Association of State Investment
Officers-for helping to transform the caisse from an
unremarkable, if dependable, performer into one of
the continent's most dynamic and innovative money managers.
Notwithstanding some much-publicized forays into economic
nationalism, the caisse had been a fairly sleepy pension
fund manager until Scraire and Nadeau took over the
top jobs in 1995. Its investment philosophy had been
archconservative. It had consistently missed out on
the biggest bull markets of the previous quarter century;
provincial law prevented it from holding more than
40% of its assets in stocks. Its Canadian peers, meanwhile,
had been plowing an average of 55% of their assets
into equi-ties in the early '90s.
Scraire put Nadeau in charge of the caisse's publicly
traded portfolios with a mandate to increase their
weighting in equities, both domestically and internation-ally.
Scraire persuaded Parti quebecois Finance Minister
Bernard Landry to lift the ceiling on equities, effective
in 1998. Stocks now account for about half of the caisse's
investments, and the proportion is rising steadily.
In 1994, the caisse had barely '/ioth of its assets,
or $4.6 billion, in foreign and U.S. equities. Under
Nadeau's aegis, the for-eign stock portfolio has ballooned
to more than 20% of assets, worth about $20 billion.
The change in asset mix has been accompanied by a
change in investment style. Nadeau has inculcated an
entrepreneurial mindset in his staff. In the past,
the stock and bond portfolios were managed centrally,
and the same, unbending rules applied to every investment. "Now,
we've become 80 small businesses," Nadeau says. "Each
manager is free to pursue his or her own investment
style. And I let them do it, knowing that if one makes
a mistake it's not a tragedy because I've got all kinds
of different styles at work. Every one of them can't
go wrong at the same time." It's this kind of
independence, Nadeau adds, that enables him to attract
top managers to the caisse for a quarter of the going
rate in the private sector. Each manager is a niche
player with a portfolio of homogeneous,highly specific
assets----foreign technology stocks, U.S. junk bonds,
Canadian blue chips. No two portfolios are alike in
either size or risk profile. Each money manager is
assigned a performance target based on the value-at-risk
(VAR) method. It's classic bell-curve stuff-calculating
the maximum return possible based on historical performance
for a given portfolio. Managers can double their salaries
by beating their targets. The change in investment
style, Nadeau says, has yielded "quite remarkable" results.
In terms of return on investment, the caisse
moved into the top 10% of Canadian money managers-pension
funds and mutual fund companies combined-for the first
time in 1999. The caisse earned an overall return of
16.5% last year, bolstered by a 32.7% gain on its Canadian
stock portfolio.
Number-crunching know-how is a prerequisite for Na-deau's
job. But it remains secondary to the shrewdness he
must possess as the caisse's chief dealmaker. As a
signifi-cant shareholder in dozens of big companies,
the caisse has exceptional bargaining power, and Nadeau
does not squander it. They call him "the haggler" on
Bay Street.
How often is that haggling driven by quebec nationalism? "We're
in the business of creating wealth for our depositors" is
Nadeau's terse response. The answer is by now so rote
it fails to satisfy. After all, the caisse is not a
typical pension fund manager. Its mission is twofold:
to generate the best return possible for its beneficiaries
and to promote quebec's economic "dynamism." The
latter mandate remains, one suspects, purposely vague.
It hasn't always been so ambiguous. The caisse was
conceived by its creators, Jacques Parizeau among them,
as much as a political instrument as an economic one.
Its role as an agent of social change is celebrated
in quebec: Its hand in fostering the creation of a
francophone business class is as big a source of pride
as Ce line Dion's Grammy-lined mantel (well, almost).
Most of Quebec Inc.'s leading lights of both the present
(Telesystem's Charles Sirois, Vidéotron scion
André Chagnon) and recent past (Quebecor's Pierre
Péladeau, Provigo's Antoine Turmel) were essentially
creations of the caisse.
Still, there are not-so-subtle changes afoot under
Nadeau. "Occasionally the caisse does things that
look like they belong to the [political] part of its
mandate, but Michel is unequivocally in the business
of making money," says Ambachtsheer, who charts
pension funds' cost-effectiveness and counts the caisse
among his clients.
No one suggests the political agenda has been ex-punged.
Nadeau, after all, has a strong nationalist bent-he
openly endorsed sovereignty as an editorial writer
at Le Devoir in 1980. But the blatantly protectionist
tactics to which the caisse resorted in the past are
mostly passe'. They have been replaced by a more worldly
attitude less resistant to market forces. The change
stems from a sense of "mission accomplished";
French-speaking quebeckers now control the province
5 economy and a slice of the world's to boot. It reflects,
too, a recognition that quebec is simply too small
for an investor as big as the caisse. And it betrays
Nadeau's own personal evolution. "I think Michel
has moved beyond [sovereignty]," says a former
Le Devoir colleague. "He sees globalization at
work. And he recognizes the impasse in which the sovereigntists
find themselves."
Growing up in QuebeC City's working-class Lower Town,
Michel Nadeau's universe was always big-ger than that
of others around him. His father, André, worked
for a commercial printer; his mother, Lucia, raised
the couple's seven children. As a lanky adolescent,
Michel, the second-eldest, stood out for more than
his height. "He was the 'brain' of our neighbourhood," re-calls
his brother Jacques, a photographer at Le Devoir. "He
was never ambitious in the sense of wanting to be a
millionaire. But he definitely wanted to succeed. He
was just about the only one on our street to do his
collège classique [the equivalent of a liberal
arts undergraduate degree under quebec's old church-run
school system]."
Like most educated Quebeckers of his generation, Nadeau
gravitated toward political activism in the late 1960s.
His desire to understand the origin and exercise of
power led him to study political science and business
administration at Laval University. He switched to
business entirely and earned an MBA from Laval in 1972
without ever really unravelling the riddle he had set
out to solve.
After university, Nadeau spent two years working in
Paris, but returned to quebec in 1974 when Le Devoir
publisher Claude Ryan was looking for someone to beef
up the paper's business coverage. Ryan soon had Nadeau
writing editorials on economics. But the two did not
always agree. By the time Ryan took over as leader
of the Quebec Liberals and the "No" forces
in the 1980 referendum, Nadeau was actively endorsing
the other side.
Interestingly, Nadeau's sovereigntist convictions
were not dulled by what he remembers as a happy indoctrina-tion
in English-Canadian culture a few years earlier. In
1977, Nadeau was awarded a Southam fellowship to study
at the University of Toronto. As a fellow at the U
of T's blue-blood Massey College, Nadeau got his first
taste of stiff-lipped Upper Canadian society, and revelled
in it. "There were only the Masseys and the masses," he
chuckles, echoing B.K. Sandwell's famous line. He fondly
recalls the famous Friday night High Table dinners,
over which col-lege master Robertson Davies presided.
The formal events introduced him to figures such as
Margaret Atwood, Karen Kain, Conrad Black and, of course,
Davies himself. Recalls Nadeau: "It was at Massey
that I discovered English-Canadian culture. I remain
very attached to it. Davies left a big mark on me."
The cultural experience, however, came second to the
professional transformation triggered during Nadeau's
year in Toronto. He took graduate courses in portfolio
management and finance. At the time, his goal was to
bolster his credentials as a part-time university instructor
at Montreal's E'cole des Hautes E'tudes Commerciales,
where he had been teaching business students about
the media. Back at Le Devoir, however, Nadeau undertook
a more fun-damental reassessment of his career after
the departure of his mentor, Ryan, and the paper's
slide into the postre-ferendum doldrums.
Nadeau was contemplating-without enthusiasm, apparently-an
offer from La Presse when he got an unexpected call
from caisse chairman Jean Campeau. The two had lunch.
Nadeau asked Campeau for career advice; Campeau responded
with a job offer. Nadeau immediately vaulted into the
ranks of top management at the caisse, as senior vice-president
of planning and depositors' affairs. The new recruit's
lofty title may have raised eyebrows, but Campeau was
not concerned. "There were probably people with
stronger technical abilities, but none had Michel's
vision," remembers Campeau, who went on to become
finance minister in Jacques Parizeau's Pqgovernment. "He
had an open mind. He had spent most of his life in
quebec, but he wasn't confined to it.... And by his
writing in Le De-voir, he proved that he had quebec's
economic develop-ment at heart."
Nadeau's talents also impressed another Campeau pro-te'ge'-Scraire.
And when the latter was appointed to the top job by
Parizeau in 1995, he made it known to his board that
he wanted Nadeau as his lieutenant.
Nadeau says his investment deci-sions are often emotional.
It's a rather astonishing admission for a profes-sional
known for his painstaking number-crunching and analysis.
But, Nadeau explains, he's just been read-ing philosopher
Robert C. Solomon's 1976 book The Passions, which ad-vances
the counterintuitive argument that emotions are rational.
Solomon contends that emotional reactions are the result
of evaluations made by the mind after processing all
of the information available to it, and can, in fact,
lead to sounder judg-ments than logic alone. Nadeau
ex-pounds enthusiastically on the the-ory, which is
further developed in another of his favourite books,
Emotional Intelligence, the 1995 bestseller by American
psychologist Daniel Goleman. Nadeau sees instinct,
the enigmatic quality others seem to ad-mire so much
in him, as a combination of emotion and reason.
Occasionally, Nadeau admits, his instinct has betrayed
him. The caisse lost an embarrassing $70 million on
Bre-X Minerals in 1997. Still, Nadeau could barely
conceal his giddiness in January when telecom giant
BCE Inc. announced it was spinning off virtually all
of its stake in Nortel/Networks to its shareholders.
On the morning after the news was made public, Na-deau
responded with a disarmingly hearty "tres, tres,
très bien," to the routine banal greeting "Comment ça
va?" He explained that the caisse had taken a
major position in BCE during the previous weeks. "I
think this is my second-best day ever at the caisse."
The best, Nadeau figures, would have to have been
a decade earlier, when, as a portfolio manager, he
was negotiating the sale of a minority stake in a California
developer. The prospective buyer offered to pay a 50%
premium for the caisse's stock, and Nadeau, gleefully
anticipating the windfall, immediately decided to take
it. He called to accept the offer from his kitchen
telephone. Just as the bid-der came on the line, Nadeau
noticed his young daughter careening danger-ously close
to the stove. He hollered "Non, non, non!" Taken
aback, his buyer immediately increased the bid.
Nadeau is, fundamentally, a pragmatist. His negotiating
style is more realpolitik than scorched-earth. "I
don't approach a negotiation with the objective of
destroying an adversaryor completely winning. The goal
is to arrive at a compromise, to reconcile objectives
that, on the face of it, appear contradictory."
One of Nadeau's Le Devoir editorials, written only
three days before the 1980 referendum, offers a prophetic
glimpse into the strategic thinking of the man who
would go on to become the caisse's chief haggler. Noting
that federal politicians had showered the pro-vince
with expensive promises dur-ing the campaign, Nadeau
observed: "Quebeckers have discovered what it's
like to be courted. It seems that all that is needed
is to play one's cards right in order to raise the
stakes. In the balance of power between a country and
a region, each community possesses a fixed political
weight. The art is in the way they use it to shift
the balance. .. .Whatever the result of the referendum,
the outcome is already positive for Quebeckers. This
solicitude with which [the federalists] have so generously
hon-oured quebec could give its inhab-itants the taste
for holding more referendums."
Richard Currie obviously had not read Nadeau's widely
noted editorial before launching an unsolicited takeover
offer for Provigo Inc. in the middle of the quebec
provin-cial election campaign in 1998. Cur-ne, CEO
of Toronto-based grocery giant Loblaw Cos. Ltd., must
have fig-ured his $15-a-share offer was too good for
even Nadeau to find fault with. Before rumours about
the Lob-law bid began to swirl in the summer, Provigo's
stock had been hovering around $9-pretty much where
it stood when the caisse accumulated most of its 36%
stake years earlier. In-deed, to anyone who'd been
holding Provigo's go-nowhere stock, Loblaw's offer
looked like a no-brainer. But, true to the strategy
he had articulat ed 18 years earlier, Nadeau milked
Loblaw's solicitude for all it was worth. Scraire led
the public strate-gy, hinting in media interviews that
the caisse would scour the globe for a rival bidder;
Premier Lucien Bou-chard, on the campaign trail, sent
out other discouraging signals about the impact of
the sale on quebec's farmers. Even when no white knight
materialized, Scraire refused to publicly endorse the
Loblaw offer, raising concerns that the pension fund
manager was simply determined to stop an Ontario-based
suitor from gobbling up a piece of quebec Inc. Enraged
shareholders, especially U.S. arbitragers who had jumped
on Provigo's stock, feared the caisse's manoeuvring
would deprive them of a nifty profit.
Behind the scenes, meanwhile, Nadeau went unflinchingly
about his task. On the final day that the bid was in
play, with a midnight Vancouver time deadline pending,
Nadeau went to bed at 3 o'clock in the afternoon Montreal
time, and awoke at 10 p m Re freshed, he joined caisse
lawyer Claude Bergeron at the bargaining table, where
he'd been negotiating for hours, to no avail, with
Currie and his adviser Peter Eby from in vestment dealer
Nesbitt Burns Nadeau's arrival kick-started the talks.
What transpired at the table only those present know.
But with two minutes to go before the dead line, they
reached a deal on price Loblaw agreed to kick in about
$1 a share more in cash and stock Side agreements were
worked out over the weekend, committing Loblaw to keeping
Provigo as a separate Quebec-based company and favouring
farmers in the province with supply contracts. The
final deal was an nounced the following Monday Con
fides Scraire, chuckling: "Michel knows just how
far to push without endangering a deal."
Nadeau similarly made the most of CEOs' indulgence
during the airline saga last fall. With 5.6% of Air
Cana da's voting stock and about 20% of its non-voting
equity the caisse was the airline's biggest shareholder.
Hence its support was crucial to Onex 5 bid to buy
the carrier and merge it with beleaguered Canadian
Airlines The caisse had been a satisfied investor in
Onex more than once. It believed in Schwartz's ability
to make money Schwartz and Nadeau speak of each other
if not as buddies, then at least as long-time, trusted
business part-ners. They spoke almost daily dur-ing
the two-and-a-half-month air-line saga. By comparison,
Nadeau and Milton were practically strangers in late
August when they held their first formal meeting after
the Onex bid was tabled.
So, what of the widely reported rumour that a caisse
official called Onex's Toronto head office on the Friday
before a crucial Nov. 8 shareholder vote on the Onex
bid to read a news release the pension fund manager
was about to send out endorsing Schwartz? And this-the
rumour goes-at the same time that the caisse was also
dis-cussing a $300-million financing package for Air
Canada that would help the airline thwart Schwartz's
bid? Milton had a reason to question Nadeau's good
faith: They had been unable to seal their initial meeting
with a handshake because Nadeau had his wrist in a
cast, the result of a roller-blading mishap.
Nadeau bristles when the notion of duplicity is ralsed. "There
was never, ever a draft press release of support for
Onex by the caisse. Never, ever. Ask Gerry?" Schwartz
refuses to discuss it. No press release was ever issued.
At any rate, the caisse's support for Onex, real or
imagined, became moot when, that same Friday after-noon,
the quebec Superior Court quashed its bid. Only days
later, the caisse announced its $300-million purchase
of Air Canada debentures. "By then, I was able
to give Michel's hand a good shake," Milton quips.
The days roll on; the deals too. Nadeau never misses
a beat. On one day in February, he found himself negotiating
one megatransaction with Ted Rogers and André Chagnon
and another with Quebecor CEO Pierre Karl Péladeau.
Unbeknownst to the market, Nadeau was working simultaneously
behind the scenes on Rogers's $5.6-billion offer to
buy Vidéotron and Quebecor's move to sell Donohue
to Abitibi-Con-solidated for $5.8 billion, days before
either was announced.
The old caisse would surely have vetoed the sale of
Quebec's dominant cable franchise to an Ontario suitor
After all, it literally founded Vidéotron with
Chagnon, retained a 16% voting interest and held a
right of first refusal over its sale. Likewise, the
old caisse would surely have resisted the takeover
of Donohue, a newsprint producer that had always been
controlled by quebeckers and which quebecor had bought
from the provincial government in 1987. With Nadeau
as chief negotiator, however, the new caisse adopts
more subtle tactics. It still tinkers with the market.
It still has nationalism on the brain But Nadeau, more
than his predecessors ever could or cared to, always
manages to reconcile politics with the profit motive.
Last year, Nadeau briefly flirted with the idea of
returning to Le Devoir to succeed the departing Lise
Bissonnette as publisher. The Parti Québécois
government, with Bernard Landry leading the charge,
is said to have secretly lobbied the paper's board
of directors on Nadeau's behalf. The rumour of political
interference pretty much killed Nadeau's chances of
leading a paper that prides itself on being the only
independent daily in Quebec. But Nadeau's ambitions,
one suspects, are too broad to again find satisfaction
in the armchair quarterbacking of the editorialist.
He left journalism the first time, he confides, because
he wanted to do rather than say. "I adore my work
at the caisse. I am playing apart in the development
of a fas-cinating institution, a global player," he
says. Le monde is Nadeau's oyster.
It's just after 10 p.m., and the Park Avenue Y is
almost deserted. A lone patron straddles the exercise
bike for a final ride of the day. He'll still be there
when they're ready to turn out the lights. Just as
is almost always the case at the bargaining table,
no one outlasts him. ·
One assignment during his late-'70s stint at Le Devoir
had Michel Nadeau calculating the best method of travelling
between Montreal and Quebec City, a well-worn route
for Le Devoir's loyal readership of political operatives
and bureaucrats. Nadeau concluded that
car-pooling beat out both the bus and train for cost-effectiveness
and convenience.
The article prompted a call from the disgruntled head
of voyageur Colonial Buslines, a certain Paul Martin,
who pressed the journalist to redo his research. Nadeau
reluctantly agreed and hopped on the bus for the provincial
capital, once again on assignment. On the trip, he
found himself seated next to a young French e'migre'e,
Genevieve Galbuet. She was soon to become Nadeau's
lifelong conjointe. But the amorous encounter did not
colour the analysis he set out to complete; he still
rated the bus as second-best.
A few years later, Nadeau and Galbuet, who works for
one of the caisse's real-estate subsidiaries, were
dining with Martin and his wife, Sheila. The latter
inquired how Nadeau had met his charming girlfriend.
Nadeau relished his response: Your husband introduced
us. APRIL 2000 REPORT ON BUSINESS MAGAZINE
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