Everyone—investors, lenders, media—fell
under Charles Sirois's spell. But when the telecom
visionary was proven wrong, his friend Jean Monty took
the biggest fall of all
By
Konrad Yakabuski
Report
on Business Magazine
July 2002
On a misty morning in April, a group
of MPs gathered in Ottawa to hear Charles Sirois speak.
The members of the Commons foreign affairs committee
were expecting a briefing from the telecommunications
visionary on an initiative to extend the internet to
developing nations. But Sirois, Canada's star private-sector
representative on the Digital Opportunity Task Force,
never showed up. He had, committee chair Jean Augustine
announced, been "caught in the fog."
Indeed. Sirois has spent the last couple of years struggling
to steer his telecom empire through dense weather.
Virtually no component of his vast Telesystem Ltd.
holdings (ranked 983 in this year's Top 1000) has
escaped bankruptcy protection or debt restructuring,
a process that has proved painful for creditors and
shareholders alike. Not to mention career-ending
for a few of his friends.
Back in 2000, when the telecom expansion seemed unstoppable,
Sirois declared, "More than ever, we must encourage
dreams and the people who realize their dreams. [We
must] not banish failure. Stop getting out the bulldozer
each time someone makes a mistake. I wish we'd develop
a culture that allows for failure, thus, initiative."
Was he trying to warn us?
The Sirois mystique is rooted in the heroic—for
Quebeckers—story of a backwoods boy who rose
to wealth and fame with Gatsbyesque flair.
In 1979, fresh from completing a master's in finance
from Laval University in Quebec City, the then-unilingual
Sirois returned to his isolated hometown of Chicoutimi,
and took over his father's tiny paging business.
Sirois was cocky and intrepid, and, at 25, already
had a young family. But he was no techie. Sirois's
forte was finance. In paging, he saw a fragmented
industry of tiny operators at the mercy of equipment
makers, their only source of long-term credit.
"
Their suppliers had them by the balls," Sirois
recalled in a 1999 interview. (These days, he's not
talking to the press.) "I didn't have any particular
interest in running that kind of business, but I was
fascinated by the structure of the industry. As I often
say, I always study the lake, not the canoe, because
if the level of the water goes up, you can have the
ugliest canoe in the world and it will go up like all
the others."
By persuading banks to lend him up to four times a
paging company's cash flow, Sirois began snapping
up competitors across Quebec and Ontario, gaining
half the Canadian market within a few years. He was
leveraged to the hilt; but he was hooked. "I
was coming from the bush; no one knew what to make
of me," Sirois recalled. "My debt-to-equity
ratio was 60-to-1. I was stretching it to the limit.
Boy, was it fun."
In 1984, Sirois created National Telesystem (now simply
Telesystem) to hold his paging interests, and sold
30% of the company to the Caisse de dépôt
et placement du Québec for $2 million. The
provincial pension-fund manager was committed to
cultivating a francophone business class: An entrepreneur
like Sirois was an ideal candidate. The deal was
the beginning of an enduring relationship, one that
saw the caisse back almost every one of Sirois's
ventures. But the caisse was not the only mentor
to figure in Sirois's rise.
By the time he met Sirois in the mid-1980s, Jean Monty
was already an executive vice-president at Montreal-based
BCE, even though he was still shy of his 40th birthday.
His even younger new protégé, Charles
Sirois, became a proxy for Monty. Sirois could show
off or take the sort of gutsy risks that were off-limits
in the phone company. Besides, the two hit it off. "A
very special man," Sirois said of Monty. The
University of Chicago MBA might be suave where Sirois
was rustic, but they both craved action. "Sometimes,
[Monty] didn't decide your way, but he made a decision
on the spot," Sirois said. "For me, that's
very important." In Sirois, Monty saw a kindred
spirit. In Monty, Sirois found a guardian angel.
With wireless in its nascent stages, Sirois knew enough
to hitch his fortunes to BCE, which, in addition
to owning a competing paging business, had also just
been awarded one of the country's first cellular
telephone licences. Sirois persuaded Monty, then
the BCE executive in charge of the wireless assets,
to combine their respective paging operations. In
1987, Sirois, then only 33, swapped his stake in
the merged business for 11% of BCE Mobile, which
brought together all of BCE's wireless holdings.
Sirois assumed the CEO's mantle at the new unit in
1988—just as the cellphone phenomenon was taking
off. His reputation bloomed—he was the guy
with a sixth sense for identifying future tech trends.
The BCE Mobile deal was Sirois's coming out on Bay
Street. Toronto finally took note of the jeune loup
with the thick accent, steel-wool hair and gummy
smile. How could it not, when he called analysts "imbeciles" for
shortsightedly criticizing BCE Mobile's losses? When
he flashed his Porsches and Jaguars, his ski-and-scuba
lifestyle, his diamond-studded Fabergé watch?
When he turned around and pooh-poohed the wealth? "You
can't eat 20 filet mignons a day," Sirois told
journalist Matthew Fraser. "If you do, you will
be sick. I don't care about money. I want to build
something."
Sirois is, by his own admission, an entrepreneur, not
a manager. He left BCE Mobile (now Bell Mobility)
in 1991. Soon afterward, he turned his attention
to Teleglobe, then Canada's monopoly overseas telephone
carrier. Privatized in 1987, it was performing well
below its potential. Sirois, backed by fellow minority
shareholders BCE and Rogers Communications Inc.,
launched a hostile takeover, waging one of Canada's
first proxy fights to install a new board. By 1992,
Sirois, with a 20% stake, was installed as Teleglobe's
CEO. His first move was to fire every management
employee—right down, he said proudly, to the
secretaries. "I just wanted a clean slate," he
said.
As Sirois saw it, Teleglobe's monopoly on overseas
calls from Canada wasn't worth being shut out of
other markets. He agreed to surrender the federally
awarded domestic monopoly as of 1998—a U.S.
government condition for gaining access to stateside
traffic. "Bell Canada's market is limited at
30 million [Canadians]," Sirois said. "My
limit is six billion people."
It seemed to make sense. Foreseeing that the internet
would create limitless demand for voice and data
transmission, Sirois embarked on a $5-billion (U.S.)
plan to connect 160 cities around the world with
a fibre-optic network. "I tried to explain that
PCs are like cars. They were getting faster and faster,
but they were running on sand roads," he said. "I
saw all these Ferraris going around the world and
no highway to cross the ocean. To me it was obvious."
Curious, then, to see what Sirois was predicting only
a few years earlier. In 1995, he co-authored a thin
volume on the Information Highway. "It is relatively
easy to point to the absence of demand for many of
the anticipated products and services that will be
carried on the I-Way," Sirois and Claude Forget
wrote in The Medium and the Muse. What's more, "the
transformation of telecom carrying capacity into
a mundane 'commodity' bought and sold on the basis
of lower and lower prices is virtually certain to
occur."
Prophetic words. But Sirois, like so many others, gave
in to the giddiness of the late 1990s: Exponential
growth in traffic would pay for Teleglobe's investment.
It was the same logic that led him to add retail
long- distance to Teleglobe's business in 1998, with
the purchase of Dallas-based Excel Communications
Inc. The deal raised eyebrows. Three-and-a-half-billion
U.S. for a company that relied on part-time sales
people to sign up friends who signed up friends?
Investors bid up Teleglobe's stock anyway. "I
don't need to spend a penny on advertising…I
just need to have thousands and thousands of people
who decide to sell my product around the globe," Sirois
explained. "It's just like building an atomic
bomb. You need to have enough plutonium to start
the chain reaction and make the explosion."
As always, he did have a unique way with a metaphor.
The Amway of telecom did in fact bomb with consumers,
while its complicated commissions and billing systems
were an administrative nightmare. Meanwhile, Teleglobe
was faced with an increasing number of competitors,
including Global Crossing and 360networks, all building
their own overseas fibre-optic networks. Rate-slashing
razed margins, fulfilling the "commodity" prophecy
Sirois had made in 1995. By mid-1999, Teleglobe was
forced to issue an unprecedented profit warning,
slashing its forecasts.
A full-time CEO might have been able to work through
the problem. But Sirois divided his time between
Teleglobe and Telesystem, his private holding company,
and its ever-expanding stable of investments. By
the late 1990s, Telesystem had major stakes in, and
operating control of, Microcell Telecommunications
Inc., Canada's fourth-biggest wireless phone provider,
via the Fido brand; Telesystem International Wireless
(TIW) Inc., which was staking its claim to wireless
phone and paging franchises in such far-flung markets
as Asia, Brazil, Eastern Europe and the U.K.; and
Look Communications Inc., which was taking on BCE
and the cable giants with its wireless internet and
digital TV services.
Sirois had also jumped on the convergence bandwagon,
snapping up control of Coscient Inc., a Quebec TV
and film production and distribution concern that
Sirois renamed Motion International. Finally, there
were the dozens of tiny start-ups in which Telesystem
had invested. Providing ongoing funding for the lot
had proved relatively easy, so long as the Sirois
aura of omniscience seduced banks and investors.
That aura attracted big names, such as Brian Mulroney,
to Telesystem's board of directors, and compelled
two former Quebec deputy finance ministers, Alain
Rhéaume and Claude Séguin, to join
Sirois's executive suites. It allowed Sirois to share
the bill with Bill Gates, Rupert Murdoch and Warren
Buffett at CEO gabfests in California.
And above all, the aura inspired loyalty from Jean
Monty, even while Sirois openly sought to steal market
share from BCE subsidiaries. Look took on Bell ExpressVu,
Microcell invaded Bell Mobility's market, and TIW
competed against Bell Canada International outside
Canada. "Jean talks to me about files where
we are partners but not about ones where we are competitors," Sirois
said. "Microcell even lodged a formal complaint
before the CRTC against Bell Mobility the very evening
I had dinner at Jean Monty's house. He found out
about it the next day, just like everyone else."
By late 1999, when Teleglobe issued another profit
warning, Sirois's aura was dissolving—for everyone,
it seems, but Monty. In early 2000, with Monty now
installed as CEO, BCE announced plans to buy the
77% of Teleglobe that it did not already own for
$9.6 billion in stock, and to commit an additional
$1 billion in funding to the increasingly troubled
unit. "We will have our work cut out for us," Monty
conceded. Investors balked. Shares in both BCE and
Teleglobe tanked. In June, BCE buckled and renegotiated
$400 million off the purchase price, which, with
the reduction in BCE's share price, ended up at $6.4
billion. Still, Monty was making a fatal error, one
that could only be explained by Sirois's Rasputin-like
hold on his mentor. "Jean is loyal to a fault," says
Lawrence Surtees, director of telecom research at
IDC Canada Inc. "Yet, he is also a guy that
is so steeped in the telecom business, that if there's
one situation where he ought to have sat Sirois down
and said 'Charles, what are you doing?', it was at
Teleglobe. But he didn't."
Sirois walked away with stock in BCE that was then
worth more than $800 million. Around the same time,
he sold Motion to TVA Group Inc. and the caisse for
$150 million, ending his foray into content. (TVA
subsequently wrote off $120 million against its production
unit, most of it related to the Motion acquisition.)
Liberated from his responsibilities at Teleglobe
and Motion, Sirois went sailing, grew a beard and
chucked the tie.
The vacation was short. Within months, his entire empire
was teetering. Look's aspirations were crumbling
under its $250-million debt load. TIW was fending
off creditors around the globe. And Microcell was
struggling to justify its existence in Canada's suddenly
overcrowded cellphone business.
Back at Teleglobe, Monty's problems were mountains
higher. An insider recalls, "Jean was fuming
mad" when he realized the extent of the mess
he had inherited from Sirois. His protégé's
projections of voice and data traffic proved to be
wild exaggerations; overcapacity plagued the industry.
Revenue per minute of voice traffic was in a free
fall. BCE halved the fibre-optic construction project
Sirois had started, and cancelled his $100-million
sponsorship of Jacques Villeneuve's Formula One racing
team. Excel, acquired for $3.5 billion (U.S.), was
sold back to its original owner for about $225 million
(U.S.) in 2001, with Teleglobe left holding its $1.3
billion (U.S.) in debt.
It was all too little, too late. Teleglobe still couldn't
generate enough cash to service its debt, and BCE
was forced to funnel funds its way. Shareholders
revolted. BCE stock, long trusted by widows and orphans,
lost a third of its value in the first quarter of
this year.
In April, BCE finally cut Teleglobe loose, announcing
it would no longer fund the unit. Monty resigned,
cutting short a brilliant career at 54, as BCE announced
it would write off the $8.5 billion it had invested
in Teleglobe.
On its own, Teleglobe stood no chance of survival.
Three weeks after Monty's departure, Teleglobe filed
for bankruptcy protection, citing debts of $6 billion.
Creditors were told recoveries would be "de
minimus." In the hopes of attracting a buyer,
Teleglobe essentially went back to being what it
was before Sirois took over—a wholesaler of
voice traffic capacity for overseas calls from Canada.
An entire decade of development was snuffed out.
On a blustery, grey morning in May, Sirois strolled
into Microcell's annual meeting. The beard was gone.
The tie was back. As reporters swarmed him, a red-faced
Sirois smiled sheepishly. His press handler intervened. "I've
told you," she snapped, "Mr. Sirois is
giving no interviews."
It's a big switch. In his heyday, Sirois spread his
wireless word with evangelical zeal. Indeed, he could
be counted on to proffer his ideas to reporters on
almost any topic, from Quebec separation (he recruited
candidates for the provincial Liberals in 1998) to
how to run a company (his 2000 book Organic Management
proclaimed: "The thinking or sentient being
receives and attempts to understand information as
soon as he or she is made aware of it.")
Could Sirois's vow of silence reflect contrition? Microcell,
TIW and Look have hit penny-stock status. At their
peak in early 2000, the combined market caps of Sirois's
main publicly traded holdings approached $10 billion;
today they're worth $100 million on a good day. In
September, 2001, Look filed for bankruptcy protection,
re-emerging as an even more marginal player than
when it entered.
TIW has fared no better. Last July, its British division,
Dolphin Telecom PLC, sought bankruptcy protection.
Last fall, TIW itself was forced to seek concessions
on $700 million (U.S.) in debt under a restructuring
that saw Sirois's voting stake fall to 28% from 40%.
With the Brazilian, Mexican and Chinese markets abandoned,
the once globally ambitious company is now active
in only the Czech Republic, Romania and India.
The jewel in Sirois's tarnished crown remains Telesystem's
25% equity stake in Microcell and its Fido cellular
brand. But even the jewel is chipped, since the structure
of the industry and its own hampered finances dictate
that Microcell can neither easily grow nor sell itself.
So it, too, may be forced to restructure its debt.
In May, RBC Capital Markets analyst Richard Talbot
issued an unprecedented 52-week outlook for Microcell's
stock: nil.
Sirois has lost the Forbes billionaire status he enjoyed
during the tech boom. The bondholders, shareholders,
banks, BCE and the caisse, who backed him then, are
unlikely to do so ever again. "It's safe to
say BCE is not going to be a supporter of his in
the future," says one analyst. "And I bet
even he would agree that the challenges faced by
all the companies he's been associated with will
make it more difficult for him to raise capital [from
other sources]."
"
This guy did have a vision that, if not ahead of its
time, was perfectly timed," adds Surtees. "But
he was also driven by ambition and ego. He allowed
himself to think he could be involved in so many things
at once. And he dropped the ball."
Early last year, Sirois said that he would focus for
the next five years on strategic alliances and small
investments in companies that develop wireless and
broadband applications. "It will all be small
moves. But one day, people will say, 'Ah, that's
what Sirois has been up to.' " Adds Garner Bornstein,
CEO of Airborne Entertainment Inc., a Montreal-based
wireless content start-up in which Telesystem has
invested: "It's been difficult for Charles.
But this is not a Charles Sirois phenomenon. Everyone
in the telecom space is suffering. Charles is a tremendous
entrepreneur with tremendous vision. I guarantee
he will be back."
As for Sirois's "small moves," there's his
stakes in more than 70 start-ups, of which none has
produced a payoff. Most, like Airborne, which distributes
entertainment content for wireless phones, remain in
their development phase—read unprofitable. Sirois-sponsored
ESP Media, which offered reduced-rate airtime to cellphone
users willing to put up with ads, went bankrupt last
year. And in April, Microcell closed down its i5 spinoff
after it failed to sell any of its wireless applications
to other carriers. Not even Sirois's 27-year-old son,
François-Charles, i5's CEO, was spared.
As Dad would say, that's what happens when the lake
falls.
|