By
Konrad Yakabuski
Report
on Business Magazine
March 2003
The low today is minus 33, so it seems
like a good day to enjoy the wildlife in taxidermic
form inside Francesco Bellini's plush Laurentian chalet.
Stuffed pheasants line the windowsills, a James Bay
pike hangs in the hallway. A plump buck-toothed beaver
sits atop a girder and a giant moose head overlooks
the dining room, where a black bear rug hugs the floor.
His-and-her Anticosti deer busts-one felled by Bellini,
the other by his wife-hang from separate fireplaces.
It's
an understatement to say the Italian-born Bellini has
embraced the traditions of his adopted land with
gusto. He taps the maples here to produce syrup;
the furnishings are 19th-century Québécois
antiques. "My accountant tells me I should go
away to somewhere where I would pay less taxes," says
Bellini, who joined the ranks of the very wealthy
with the 2001 sale of his BioChem Pharma Inc. for
$5.9 billion. "But this community has given
me so much."
With his beaver cap and round belly,
Bellini, 55, looks more like Elmer Fudd than an inveterate
marksman.
But in sport as in business, the diminutive guru
of Canadian biotech rarely misses his target. BioChem,
which Bellini founded in 1986, revolutionized the
treatment of AIDS. Its landmark drug, 3TC, remains
the common denominator in the various drug cocktails
prescribed to combat the disease-it has, in other
words, prolonged and improved thousands of lives.
Canada has not produced a drug as important since
Banting and Best discovered insulin.
Bellini, accordingly,
is lionized in business and medical circles. "He is a man, in many ways, with
the Midas touch," says Mark Wainberg, director
of the McGill University AIDS Centre and former president
of the International AIDS Society. "His success
at BioChem has stimulated the entire sector. A lot
of entrepreneurs have taken the plunge because of
Francesco."
And yet, Bellini, a man with the energy
(and accent) to rival comic actor Roberto Benigni,
is riddled
with regret. Regret that the early BioChem had neither
the marketing wherewithal nor the cash to develop
3TC on its own (instead, it sold the worldwide rights
to Glaxo Wellcome, now GlaxoSmithKline). Regret,
too, that the then flush BioChem fell short of becoming
the Canadian-based pharmaceutical multinational Bellini
dreamed of creating. "Everybody thinks I did
a great thing at BioChem. And I did. I built a $6-billion
company. But inside me, I failed," Bellini sighs. "I
had to merge BioChem [with Britain's Shire Pharmaceuticals].
So, I did not succeed to build a Canadian multinational
at BioChem. I hope I will succeed with this one."
"
This one" is Neurochem Inc., the Montreal-based
biotech start-up Bellini has taken under his wing.
Bellini's Picchio Pharma Inc., a joint venture with
the Desmarais family's Power Corp. of Canada, now owns
33% of Neurochem. The company has all the ingredients
of a biotech winner: a disease at the top of the most
feared list (this time, it's Alzheimer's); promising
drugs in the pipeline; and Bellini. His presence alone
has propelled Neurochem from obscurity onto investor
radar screens: Its stock price has more than tripled
since the scientist-turned-entrepreneur made his first
investment in the company last June.
What started out
as a passive investment has quickly become almost
a full-time preoccupation for Bellini.
He has taken over as Neurochem's chairman and CEO,
intent, this time, on developing its drug pipeline
his own way. He refuses to sell the rights to Neurochem's
drugs to a foreign multinational as he did at BioChem;
Neurochem will market its drugs on its own, Bellini
says defiantly. He still has something to prove;
he'll make believers, as he's done before.
"
Why do I see things and very few other people see them?" he
shrugs, vexed that Neurochem's market cap hovers below
$250 million. His eyes bulge as he gets more animated. "BioChem
at this stage was worth over $1 billion. I don't know
what it is! I cannot see anything wrong with this company.
This company can one day be a big company. Real big.
Not only big. Huge."
Considering Canadian biotech
stocks fell by almost 50% in 2002, Neurochem's shares
have actually put
on a spectacular performance-from everyone's perspective,
it seems, but Bellini's. This is no surprise to
those who remember his days as BioChem's CEO. Back
then,
Bellini had a habit of feeling underappreciated
by the market on a good day and the outright target
of sinister speculators on a bad one.
His discourse-emblematic
of his passion to some, his hype to others-is not typical
CEO talk. Securities
regulators frown on it. And the unabashed boosterism
makes even Bellini's fans uneasy. "I would prefer
it if he was less promotional. Creating such expectations
can only hurt," says Geneviève Poulin,
an analyst at National Bank Financial. Yet there
is no doubting the sincerity, or the salutary effects,
of Bellini's convictions. Analysts who follow the
company are unanimously positive. "Sure, he's
promotional," says one. "But he says the
same things inside the company, and that is really
an inspiration. Employees are inspired to envision
success. He is a unifying force."
Bellini's rallying
spirit was nurtured on the soccer fields of Ascoli
Piceno, his native city across the
Italian peninsula from Rome. (He remains a diehard
fan of the sport, installing a satellite dish at
his Laurentian retreat to catch the four Sunday
matches from Italy.) Like many in his native province
of
Marches, Bellini's parents emigrated to Canada
in the early 1960s. The then 20-year-old Francesco
followed
in 1967. Settling in Montreal, Bellini's father
got work on the railway; his mother toiled as a seamstress.
Bellini's English and French were both so poor
that
he had a hard time finding work, but he managed
to make his way through night school at Loyola College
(now part of Concordia University), earning a B.Sc.
in chemistry in 1972. Already married, he followed
his mentor, renowned chemist Karl Wiesner, to the
University of New Brunswick, earning a doctorate
in 1977.
Back in Montreal, the 30-year-old Bellini
went to work for Ayerst Laboratories, where he soon
twigged
to
the value of having his name attached to patents.
He led the team that created Torlestat, a popular
medication for the side effects of diabetes treatments.
But
when Ayerst decided to move the lab to the United States
in 1984, Bellini balked. He refused to leave
his adopted city; instead, he took a job establishing
the biochemistry unit at L'Institut Armand-Frappier,
a Université du Québec-affiliated research
facility. There, he and fellow scientist Gervais
Dionne collaborated with renowned McGill University
chemist Bernard Belleau. The latter had discovered
a compound that appeared to halt the reproduction
of the AIDS virus in test tubes. The discovery of
what was to become 3TC inspired the three scientists
to found BioChem in 1986.
From its start, BioChem
was a company in Bellini's image-volatile. It was
the first Canadian biotech
start-up to go public, raising $15 million in late
1986. The stock went on a roller-coaster ride with
each tidbit of news regarding 3TC, soaring on positive
clinical results, tanking on fears another AIDS
drug would make it to market first. BioChem sank tens
of millions in legal fees in a nasty patent dispute
with Atlanta-based Emory University, which claimed
that its scientists discovered 3TC. (BioChem eventually
won.) Not surprisingly, the ups and downs made
BioChem
a favourite of short sellers, whose tactics weren't
always the cleanest. Bellini was sure they circulated
negative and untrue rumours about 3TC to drive
down the share price. He once even hired a private
investigator
to find out who was shorting BioChem.
Success has
not changed him. "If anybody wants
to short the shares, they are welcome to do it. They
are up against two powerful investors-myself and Power.
I tell you, it's suicide to do it. People who shorted
the stock with Bellini before lost money, no?"
Actually, Bellini wasn't being paranoid
when he hired that gumshoe. The bombing of BioChem's
suburban Montreal
headquarters in November, 1997, was the work of short
sellers. Nobody was injured by the amateurish plot
cooked up by a 25-year-old Montrealer, Steven Thresh,
in the hopes of turning a profit on his $113,050
worth of BioChem "put" options. But until
Thresh's arrest months after the incident, conspiracy
theories swirled about BioChem's latest headline-grabbing
event. For Bellini, the publicity stole attention
from the life-saving success of 3TC, which was just
then taking off.
Vindication, when it came, was sweet.
Glaxo, which took a large minority stake in BioChem
in 1989, purchased
the rights to market 3TC outside Canada. Without
the deal, 3TC might never have made it off the
drawing board, given the shallow pockets of the Canadian
biotech sector at the time. Glaxo invested about
$500 million (U.S.) to develop 3TC. The drug finally
hit the market in late 1995 and quickly became
the
most prescribed AIDS treatment in the world. Recognition
followed for Bellini. In 1997, he was awarded the
Onorificenza Di Grande Ufficiale, Italy's highest
civilian distinction; two years ago, he was made
an Officer of the Order of Canada.
By 2000, sales
of 3TC approached $900 million (U.S.) annually; another
$250 million came from sales of
lamivudine, a version of 3TC for treating hepatitis
B. The royalties BioChem earned from Glaxo averaged
about 13% on both drugs. The payments flowed directly
to BioChem's bottom line-boosting its profit to
a creamy $299.5 million on revenue of $325 million
in 2000. The company was Canada's most successful
biotech concern, hands down.
But when the new anti-AIDS
compound BioChem was working on proved toxic in lab
animals, pushing its development
back several years, the company found itself without
an alternative drug to replace the revenue stream
from 3TC if sales of the latter began to slacken.
Such are the dangers of being a one-hit company.
Bellini, feeling vulnerable, opted for a merger. "Listen,
if selling BioChem broke anybody's heart, it's mine," he
said in May, 2001, amid widespread criticism of him
in Quebec for abandoning the jewel of the province's
biotech sector. "I did what was best for shareholders
and employees. People don't know what we knew internally."
Bellini's personal take from the sale
of Biochem to Shire Pharmaceuticals was more than $250
million
in Shire stock. The wealth has enabled the Bellinis
to outfit their home in Montreal's Mount Royal district
with the finest Italian marble and a vintage wine
cellar. Bellini also has amassed a modest art collection,
expressing an affinity for 20th-century Quebec painters,
especially Marc-Aurèle Fortin. A Florida home,
Bellini laments, goes mostly unused. The same cannot
be said of the family's Italian villa, where the
Bellinis press and bottle about 600 litres of the
purest virgin olive oil each year.
Then there is the
hunting lodge. Bellini's sprawling Laurentian estate-sealed
off from the curious by
imposing gates and security-in fact has been deemed
off-limits to the family's .306 and .308 calibre
rifles. Here, Bellini and his wife prefer the more
peaceable pursuit of fishing. Marisa, a youthful
48-year-old, concluded years ago that the only
way to spend more time with her workaholic husband
was
to take up his hobbies. She also accompanies him
on most of his business trips, including the regular
jaunts to London, where Bellini sits on Shire's
board, and Rome, where he attends to Picchio's 20%
stake
in Adaltis Inc., which specializes in diagnostic
products.
But always, Montreal beckons. "We love this city," Bellini
says, speaking for Marisa and sons Roberto, 23, an
analyst at Picchio, and Carlo, 18, a college student.
Bellini recently donated $10 million to McGill University
toward the construction of the Francesco Bellini Life
Sciences Building. He's also involved with several
fundraising ventures, including one for Montreal's
St. Mary's Hospital Center, where the 600 patrons of
the 2001 charity ball took home a bottle of Bellini's
own olive oil.
Certainly, Quebec Inc. has embraced the
immigrant. The Caisse de dépôt et placement du
Québec and the Quebec Federation of Labour's
Fonds de solidarité were both early backers
of BioChem; the caisse's CDP Capital was an early
investor in Neurochem.
And the Desmarais family-whose
Power headquarters are only a few floors away from
Bellini's in the Canadian
Steamship Lines building-are big fans too. Power
anted up half of the $60 million to create Picchio.
Power co-CEO André Desmarais, who sits on
Picchio's board, had good reason to place his faith
in Bellini; Power earned an 87% return on its six-month
investment in BioChem in 2000.
Picchio-an Italian word
for "woodpecker," the
official bird of Bellini's native region-took its first
stake in Neurochem last June, buying 2.8 million units
at $2.50. Two subsequent investments have raised its
cash commitment to $40 million and its interest to
33%, giving Picchio effective control. Bellini was
not content to be a passive investor; by November he
had imposed himself as CEO and chairman. Those who
know him weren't surprised. "Francesco thoroughly
enjoys [being CEO] and he is very good at it," notes
former BioChem president Jacques Lapointe. "For
many scientists, business is a necessary evil to progress
their ideas. Francesco is an exception."
Bellini quickly overhauled Neurochem's
board and management. In January, he tapped Hoffmann-LaRoche
veteran Philippe
Calais as president. Bellini makes no apologies for
shaking things up. "In a company this size,
management will make the difference. Management must
have the courage to shift the focus to where opportunities
are. At Neurochem, resources will need to be reallocated.
But almost nobody [of 90 employees, 40 of them PhDs]
will lose their job. We will bring in new people
with new functions."
Neurochem's Alzheimer's treatment,
Alzhemed, is currently in phase 2 clinical trials,
which test the safety
of the drug in humans. Positive results will allow
it to proceed to phase 3 trials, the final stage
before commercialization. Although Alzhemed is
unlikely to hit the market before 2007, the possibilities
have the industry buzzing. Current Alzheimer's
treatments
merely target symptoms. None halts progression
of the disease, as Alzhemed promises to.
More than four
million Canadians and Americans suffer from Alzheimer's;
by 2025, the figure is expected
to rise to 15 million, thanks to an aging population.
Alzhemed could easily be Bellini's next billion-dollar
drug. "The quality of the science is incredible
and the market potential is enormous," says
National Bank Financial's Poulin. Of course, as with
all such science, potential is no guarantee of a
payday; nor is it a warranty against the emergence
of competing products.
Before Alzhemed's rendezvous
with the marketplace, Neurochem has its hopes set
on its final-phase candidate,
Fibrillex, a similar-acting drug to treat secondary
amyloidosis, a little-known but deadly consequence
of inflammatory diseases such as rheumatoid arthritis.
Bellini "conservatively" predicts sales
of Fibrillex could surpass $500 million (U.S.) annually.
And as with Alzhemed, Neurochem will retain control
of the drug. He declares, "Everybody wants to
license our products. I have told them no.If BioChem
had had the control of 3TC, [the company] would have
sold for much, much more."
Going it alone demands marketing heft.
The addition of the French-born Calais to management
is a start
on that front. Calais, 44, headed international marketing
initiatives over a 10-year period at Swiss-based
Hoffmann. His appointment in 2000 as the head of
the Canadian arm of French pharmaceutical company
Servier SA put him in regular contact with Bellini.
Hence, he knows what he's in for. "It's true
that once Mr. Bellini makes his mind up, he's a steamroller," Calais
says. "But usually, the steamroller goes in
the right direction. And that is extremely positive."
Twilight. The winter sun is setting and
the ever-voluble Bellini is getting emotional again.
But it's a different
face he's showing than the defiant David who vented
against non-believers a couple of hours ago. The
subject now is family, more precisely son Roberto.
The latter has just worked on his first big project-a
joint venture between Picchio affiliate Adaltis and
CITIC Pacific to manufacture and sell diagnostic
kits in China. "I like to have my son around," Bellini
beams. "There is nothing more satisfying for
a father. The know-how he is going to acquire here,
well, it's a genetic transfer of know-how. I don't
think there is anything so great."
And, for once,
for a moment, Francesco Bellini is at a loss for
words.
|